Top 10 Benefits of Email Marketing for any Business
It is estimated that millions of people are spending a significant time for reading their emails. Not just millions of people are using email. Many people check emails on their cell phones anywhere, any time. Emails provide an authentic form of communication. It is two-way communication between a seller and a buyer. It is a low-cost solution to convey your deals to your users. It is misinterpreted that email is not an updated tool, but Snapchat, Chatbots, and even MySpace are foreshadow of an email which is nowadays very popular in marketing strategies. 20 years ago, an American author and entrepreneur, Seth Godin, "Permission Marketing," in which He advises and prognosis about the importance of email remain applicable today. Not all marketing channels allow you to keep in touch with your customers regularly. Email Marketing keeps its users in touch. Email is the easiest and most effective way of letting the users know that you value them by simply saying. Thank you for subscribing. Welcome on board, and wish them Happy Birthday to make them feel special.
The statistic about Email Marketing
The statistic about Email Marketing are given below:
- Last year because of promotional emails, 66% of email recipients buy at least one product.
- 7 in 10 people said that they used coupons or discounts from marketing emails for buying things.
- $44.25 is the average ROI on email marketing investment for every $1 spent.
- 82% of users open emails that they are receiving from companies.
- Year over year, email marketing is growing 10%.
Benefits of email marketing
The benefits of email marketing are endless. It provides services that other marketing strategies are not providing. There are several benefits of marketing advantages. The benefits of email marketing are listed below:
1. Low Cost
Email marketing is a low-cost form of digital marketing. You can get the most economical rate as compared to other email marketing channels. In email marketing, there is no cost to pay for advertisement. Just invest in the most effective and valid email marketing software. There is some email marketing software that is pocket friendly. You can select this software to fulfil your business needs. Thousands of messages can be sent through this software in less time and at a low cost.
2. Strengthen in Relationship
Email marketing plays a vital role in creating one-to-one relationships between the buyer and the seller. Well written newsletters and emails are used to engage the customer. They get to know, like, and trust the companies. The users buy from the companies they trust.
3. Awareness of Products
Awareness of the products and services is being reinforced when an email is sent to the customers. By doing this, the name of the company was top of mind, and the customers' likes to purchase products from your company.
4. Easy to get started
The most effective part of email marketing is that it does not require several people to handle it. To be successful in email marketing, a single person can handle it easily. Email templates, videos, images, and logos play an integral role in making digital marketing effective and innovative. Many of the companies who are at high rank believed to send an email as plain text. This is because they think that an email should hold maximum weight.
5. Easy to measure
Email marketing is easy to handle than any other digital marketing. It is easy to track your email campaign performance by checking what's going on with your email marketing. Email marketing and all other digital marketing also allow you to track the open, delivered, click through, and conversation rate. You can easily check the weak points of your email marking with the help of these metrics. It helps make changes where the flaws are being observed.
6. Easy to share
It is very to share an email with the users. Much digital marketing does not launch their products, but in email marketing, they launch the product to aware the user of the product's usage. The users who are using your products can be the campaigner of your company. If they like the email content, they will share it with their family members and friends.
7. Build Excitement
Nowadays, everybody loves to share his life with social groups. In email marketing, the companies share the usage of their products. This is because they love exclusive bonuses. The users of your products are not all the same. One-size-fits-all, this strategy does not work. Use email to tell your customer that they are unique and important to your company.
8. Rewarding your customers
For a small business, the company might not be able to give free products to their users, but it can go a long way if a company does something extra. It is a good gesture to reward your customers. It also accelerates your marketing goals. Through this strategy, everybody wins.
9. Enhance the traffic of your website
Emails are used to motivate your customers to visit your website. To make your email effective, add relevant links to your email content. You can also encourage your customers to engage other pieces of content available on your website or blog.
10. Instant Consequences
An email has an immediate impact on your business performance. When the email has been sent, you can check its progress within just a few hours. Suppose a company is launching a discount or coupon for their products and aware of its customers by sending an email about any sale. There is always a chance that the customer grabs the deal as soon as possible.
The most effective marketing tool is email marketing. It should be an important part of any company's marketing strategy. To get more leads and convert, a company should utilize their email marketing. If you are seeking any help, CBT mass email sender is here for you.